With Nora McDougall-Collins

Strategic Market Analysis and Product Placement Mastery | Jan. 31 & Feb. 7

In this 2-part series, you’ll learn about the intricacies of understanding market dynamics, identifying target audiences, and implementing effective strategies to ensure your product not only reaches the right consumers but also secures a coveted spot on the shelves. 

Part 1: Market Analysis  | January 31st

Gain invaluable insights into market viability and uncovering growth opportunities. Learn how to identify your ideal customer, buyer personas, and how to meet the needs and preferences of your target audience.  

Part 2: Finding the Right Buyers  | February 7th

Navigate the intricacies of partner and customer relationships by exploring strategies for establishing meaningful partnerships and collaborations with distributors, retailers, and other essential stakeholders. Learn how to utilize product placement, packaging, and digital marketing to enhance your product’s visibility and reach. Get firsthand accounts from industry professions, distributors and local businesses just like you who successfully brought their products to local markets.